what is the difference between a page and a group on facebook

what is the difference between a page and a group on facebook

There are a number of variations between Fb Pages and Teams, deciding which one to make use of takes just a little planning.

Nicely, my article on killing my Fb group, actually incited a number of emails again to me after which some new questions in regards to the variations between Fb Pages and Teams, and which one a enterprise ought to use.

My reply is it relies upon… 😊 At present’s lesson will clarify the variations between every for you so in case you are attempting to determine if one is price it over the opposite, what issues to consider that call. One that may be tough to make.

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There are three important variations between Fb Teams and Pages and that comes right down to visibility, communication and talent. Let’s discuss every of those, however first we begin with the fundamentals.

What’s the Objective of a Fb Web page vs. a Fb Group?

Fb Pages are the enterprise sort of Fb profile for corporations, organizations and public figures. Their goal is to attach with their viewers/ neighborhood.

Fb Teams are supposed to be a neighborhood centered on a typical curiosity. Their goal is to supply a manner for individuals to work together with one another.

Each are typically owned by a Fb private profile (a profile on Fb is for individuals solely, corporations and teams can not have a profile) and may have a number of Directors who handle them. Bother can come up when somebody begins a gaggle or web page for a enterprise after which strikes on… this is likely one of the largest bother individuals have in the case of managing teams and pages.

PRO-TIP >> At all times have a trusted backup admin on a web page or a gaggle you personal.

Facebook Groups and Pages

VISIBILITY

Fb Pages

  • As a Web page proprietor or Admin, you may submit because the “Web page” and this implies individuals can not routinely see your private profile. That is how an individual can have a Enterprise Web page and hold all of it separate. Individuals who like a Web page, can not simply see different individuals’s profiles except that particular person’s settings permit it.
  • Individuals develop into a fan of your Web page and “Like” the web page after which can see the content material the web page posts within the newsfeed of their Fb profile. That is managed by Fb’s newsfeed algorithm and we’re all on the mercy of Fb in the case of how many individuals truly see the content material. You need to be artistic and get individuals participating to beat this.
  • Fb Enterprise Pages haven’t any limits in the case of who can see them and the way many individuals can connect with them. Some pages have hundreds of thousands of likes (the issues we small biz homeowners can solely dream of!)
  • You possibly can lock down pages by nation if you would like, however I don’t suggest it. Virtually each case the place individuals has points seeing a web page, it was at all times that the proprietor had stated the web page may solely be seen to individuals in particular nations.
  • Individuals who just like the web page can submit on it instantly (if the settings are open for that) and share content material, photographs and movies, so long as you allow this in your settings.
  • Fb Pages have been stated to be optimized for web optimization (Search Engine Optimization) which implies their content material is seen and might be listed by the major search engines. It’s restricted what they’ll see / index and you may change this too in your personal privateness settings. If you wish to be hidden completely it’s good to lock down your privateness settings, your visibility of posts, and to be 100% protected, don’t submit or touch upon Fb Pages. (Fb’s Assist web page has extra data on this)

Fb Teams

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Teams might be a good way to supply a neighborhood for your corporation. Many individuals provide personal teams as a approach to assist members, typically as a substitute for boards that might not be excellent for sure conditions and audiences. The visibility of teams is commonly what determines how the group is setup and used.

  • As a web page Admin or member, individuals can see your private Fb Profile. You can’t be hidden from members.
  • Fb Teams work in a different way from Pages. They are often Open, Closed or Secret Teams… and that can decide who can see the group itself, the members and the posts / exercise within the group.
  • Open Teams – Anybody can discover the group in a search, see members, all content material and be part of as members.
  • Closed Teams – Yow will discover the group in a search, see members however not the content material or what’s posted.
  • Secret – Nobody can discover the group, nor see the content material and members can solely be specifically invited in
  • You possibly can learn extra particulars on the sorts of teams and what’s potential with every sort, this text will clarify in full.

COMMUNICATION

The aim of every avenue – Web page or Group – determines how individuals talk. And it is extremely totally different.

Fb Pages

  • As we stated the primary goal is for Pages to attach with their neighborhood. As they Web page posts content material on-line individuals can see and remark – so it isn’t a one-way avenue.
  • All of the content material posted will present in the primary timeline, that anybody can see, apart from posts initiated by the followers.
  • Posts by Followers (Or Others because it exhibits on Fb) are ones began by individuals who just like the Web page, these go right into a particular tab referred to as Customer Posts and except you go on the lookout for it will not be seen.
  • Engagement on Pages is extra reactive. Followers react to the Web page posts greater than provoke posts. Making them as inviting as potential could be a problem for Web page Admins.

PRO TIP >> This is the reason after I reply to those posts, I don’t simply remark. I hit the share button on them, share to my Web page after which add my response. This fashion they get to be shared on the primary Web page and seen by all. Typically, these are questions being requested, so I wish to reply them publicly so everybody can study.

Fb Teams

  • Communication could be very totally different in Teams. The closed facet of it makes a distinction, and the protection individuals appear to really feel in teams means they have an inclination to see extra engagement than most Pages – however not all.
  • The feedback in a gaggle will all be seen within the timeline of the group and all members can see it. (keep in mind in open teams, the posts might be seen by anybody on Fb).
  • When teams get giant they usually can, they are often tough to handle and you’ll begin lacking posts and because the chief, you’ll not be participating a lot and communication will drop for a lot of.
  • Teams can typically be a good way for small teams to attach and talk. My Mother’s aspect of the household has a non-public group and it permits for us to speak and join with out worrying in regards to the world seeing all of it.

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Facebook Groups and Pages

ABILITY

What Pages and Teams can do could be very totally different and relying on what your goal is for every will assist you decide which one to make use of. Pages have much more “Enterprise “options that give them the power to do extra for the Enterprise. Group options give them the power to assist the interactive and sharing neighborhood functions that many have.

Fb Pages

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A few of this can be totally different relying on the kind of web page you open, so at all times examine the choices and ensure the web page sort suits your wants.

  • BIO and About space that permits for sharing of the enterprise mission, web site hyperlinks hours, contact data and far more.
  • Promoting choices that embrace a wide range of methods to advertise the enterprise, increase posts and do much more. You can not do FB Advertisements that result in teams.
  • Analytics choices that permit for a wide range of methods to study extra about your potential prospects and what they like or not in the case of the content material you submit. And demographic data as effectively.
  • The Possibility to allow “Opinions” of the Firm that present on the Web page, permitting for social proof to be proper there.
  • Direct Message choices that the Followers can use to speak to the Web page privately.
  • Integrations with some electronic mail advertising and marketing techniques that permit so that you can content material the system and allow individuals to enroll to your electronic mail listing direct on Fb.
  • Choices for a Companies Tabs the place you may spotlight your companies, with particulars, data and pictures in addition to hyperlinks to them
  • Cowl Photographs on Pages can have a hyperlink beneath them to assist promote the enterprise in numerous methods – to start out a cellphone name, go to a web site hyperlink and extra. Experiment with this one.

Fb Teams

The options and skills of teams are geared to encourage the interplay of members and shut conversations individuals have as they assist each other.

  • BIO and group data that may be seen to outsiders to assist them determine if the group is for the,
  • The flexibility to set group guidelines to assist information what and the way the neighborhood can share and work together.
  • Moderating instruments for admins to be able to take a look at new members.
  • An choice to ask potential members 3 questions previous to becoming a member of that can assist you study extra for your corporation.
  • The flexibility to add recordsdata for members to make use of and think about.

So these are the primary variations between Fb Pages and Teams. There’s a lot on data there. It helps to take a seat down and determine what your aim is to your Enterprise presence on Fb after which format the way you wish to obtain that aim(s). The how will in all probability be the important thing merchandise that helps you determine whether or not you wish to open a Fb Web page or Group. And possibly you need each.

My latest determination to shut my Free Fb group was based mostly on the truth that this Free Group was interfering with how I used to be advertising and marketing the packages I provide each of which have personal Teams that assist these college students. For me the Free group was not working, however then in fact, my enterprise web page has a big neighborhood and I get extra out if it than some companies do.

This determination was made with a key change in my advertising and marketing plans and that’s being rolled out now and altering how I take advantage of the Web page. It’s the place I’m spending my time to attach and interact with mu neighborhood and potential purchasers however that’s as a result of it really works for me.

All companies are totally different and that’s the reason taking the time to find out your targets factoring in your wants in the case of Visibility, Communication and Capability. These three components will assist you make your personal determination… Would you like a Fb Web page, a Group or each – or like some individuals on the market… neither!

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