what is tic tac toys last name

what is tic tac toys last name

  • Tic Tac Toy movies — starring Maya, 6, Addy, 9, and their mother — have scored greater than 1.8 billion views in three years
  • The Maxwells and Blip Toys have simply launched a Tic Tac Toy merchandise line in Walmart and Goal shops nationwide
  • Main toy producers sponsor about half of the weekly movies the household makes within the basement of their Nashville space residence

Ever watch a well-liked YouTube video and assume, “Properly, I may try this. And possibly do it higher!”

That’s precisely what Jason and Lucy Maxwell thought when their two little women, Addy and Maya, turned obsessive about YouTube movies of toy unboxings — children and adults opening containers of toys after which speaking about and enjoying with what’s inside.

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“Maya was actually into it, and we have been like, ‘What is that this?’” stated Jason Maxwell, who on the time was a monetary analyst with a facet enterprise of promoting toys.

“I’m seeing dozens of those movies getting tens of thousands and thousands of views. And I did extra analysis, and folks receives a commission for clicks,” he stated.

Lucy Maxwell, Addy, 9, and Maya, 6, film for their YouTube channel Tic Tac Toy at their home Monday, July 15, 2019, in Brentwood, Tenn.

“I turned to Lucy and stated, ‘We’re within the improper enterprise. I believe we will do that.’”

The Maxwells launched household model Tic Tac Toy, and in three years, it has morphed right into a massively profitable, low-budget, scripted weekly household present. Tic Tac Toy now has two YouTube channels with a mixed 4 million subscribers.

For younger households, Lucy, Addy and Maya Maxwell are superstars.

Their movies have gotten greater than 1.8 billion views. Mattel and Hasbro are among the many main toy corporations paying Tic Tac Toy to characteristic their merchandise.

And final month, a small firm named Blip Toys launched Tic Tac Toy merchandise — together with Maya and Addy collectible figurines — in Walmart and Goal shops nationwide, a deal probably price thousands and thousands of {dollars}.

“We by no means may have imagined that our home-made movies can be so fashionable with so many youngsters,” Jason Maxwell stated.

Humorous factor is, the women — Addy is 9, Maya’s 6 — don’t actually know they’re well-known.

“Each time we exit and there are children round their age, individuals come up and ask for footage and autographs,” Lucy Maxwell stated.

“They get enthusiastic about that. I don’t assume they absolutely grasp how well-known they’re.”

And that’s an excellent factor so far as their dad and mom are involved.

Lucy and Jason Maxwell — who moved to Center Tennessee a 12 months in the past — attempt to preserve issues as regular as attainable for his or her daughters. They go to public faculty, for now, anyway.

Addy and Maya play with different children of their neighborhood, they usually have mates at college and church, like different youngsters. (However the Maxwells have a couple of extra toys than most.)

Lucy Maxwell, Addy, 9, and Maya, 6, film for their YouTube channel Tic Tac Toy at their home Monday, July 15, 2019, in Brentwood, Tenn.

The dad and mom work full time on Tic Tac Toy, writing scripts, making offers with toy corporations, interfacing with YouTube, capturing the episodes themselves, establishing appearances. Their daughters solely do video shoots someday per week.

Even on manufacturing days, Addy and Maya Maxwell looks as if most every other sassy sisters.

Whereas her dad adjusted lighting throughout a current shoot, Addy Maxwell grabbed a toy — a finger on a stick — and began enjoying with it.

“This can be a good again scratcher!” she sang out.

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Her little sister grabbed a toy plastic gardening shovel and rubbed it throughout her cheek.

“This can be a nice face scratcher!” Maya Maxwell stated, smiling and trying to her huge sister for approval.

Month-to-month checks went from $150 to $800 to $1,600

Three years in the past, at age 3, it was Maya Maxwell who actually acquired into the toy unboxing movies.

Her dad was promoting toys by means of Amazon on the time, and he rapidly satisfied his spouse to attempt to make their very own movies.

“We already had a gazillion toys within the storage, and we figured we had a cellular phone and toys, so let’s shoot video,” Lucy Maxwell stated.

They utilized for a YouTube channel in December 2015. Lucy Maxwell did the toy unboxings herself within the household’s master suite closet.

Her attraction and kid-friendly voice drew increasingly more viewers. The Maxwells began seeing month-to-month checks, first $150, climbing to about $800 the second month, which Jason Maxwell thought of an ideal complement to the couple’s earnings.

XOXO Hugs are part of the new Tic Tac Toy line made available in Walmart and Target stores nationwide in July

Lucy Maxwell determined to focus on Discovering Dory toys the following month as a result of the film was popping out. Good transfer. The subsequent verify was for $1,600.

“That’s once I realized this might be full time,” Jason Maxwell stated.

Their women, in the meantime, have been dying to get into the movies, and when their dad and mom agreed, that was the sport changer. Views went from tens of 1000’s to a whole bunch of 1000’s, rising exponentially every month from there.

Proper now, Tic Tac Toy movies get between 60 to 115 million views every month, monster numbers that make the Maxwell household one of many nation’s greatest toy influencers.

That’s drawn consideration from toy producers, and several other approached the Maxwells about making a Tic Tac Toy toys line. The winner: Blip Toys, a smaller Minnesota-based firm that produced micro collectible Squinkies a couple of years again.

Blip Toys govt Jenna Harlander stated Tic Tac Toy stands out amongst toy influencers as a result of they use skits and scripted content material, going past video testimonials or movies of ladies enjoying with toys.

Jason and Lucy Maxwell, and daughters, Addy, 9, and Maya, 6, film for their YouTube channel Tic Tac Toy at their home Monday, July 15, 2019, in Brentwood, Tenn.

Additionally, Harlander added, “they’ve a really devoted viewers. They usually have very genuine movies.”

Within the first few weeks, Tic Tac Toy toys have been “disappearing off cabinets,” Harlander stated.

Visiting sick youngsters

The Maxwells additionally wish to the long run. In a couple of years, their daughters shall be too outdated to play with toys, which leaves the household with questions.

“Our goal is get to a spot the place they will do no matter they need. In the event that they inform us tomorrow we’re performed, so be it,” he stated.

Maya and Addy Maxwell are featured prominently in banner ads for new Tic Tac Toy toyline

For now, as success skyrockets, Jason and Lucy Maxwell develop into increasingly more involved about their daughters’ privateness. They’ve taken a number of steps to attempt to preserve the women secure.

And the dad and mom need the household’s work to have a group service piece to it.

The Maxwells have visited St. Jude Youngsters’s Analysis Hospital in Memphis, a non-profit treating sick youngsters whatever the household’s capability to pay.

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Most sufferers there instantly acknowledge Addy and Maya Maxwell, their dad and mom stated, and the women join with these sufferers.

“Our nine-year-old seems them within the eye, asks how outdated they’re and thanks them for watching,” Lucy Maxwell stated.

Jason Maxwell stated the household’s mission goes past creating wealth.

“We try to make use of our channel’ s recognition to carry constructive, household pleasant messages and leisure into individuals’s houses,” he stated.

“The success is sweet, however our best pleasure will proceed to be the grins we placed on our followers’ faces.”

Attain Brad Schmitt at admin@newurbanhabitat.com or 615-259-8384 or on Twitter @bradschmitt.

Lucy Maxwell, Addy, 9, and Maya, 6, film for their YouTube channel Tic Tac Toy at their home Monday, July 15, 2019, in Brentwood, Tenn.

Meet Maya and Addy and Lucy

What: Nashville space launch of latest toy line from Tic Tac Toy, a YouTube channel of a household of toy influencers from the Nashville space

Who: Sisters Maya, 6, and Addy, 9, and their dad and mom, Lucy and Jason Maxwell, shall be accessible for pics and autographs

When: 11 a.m. to 1 p.m. Aug. 24

The place: Walmart Supercenter, 3600 Mallory Lane, Franklin

Be aware: Wristbands shall be distributed to the primary followers in line. Occasion organizers say there isn’t any assure that each one who present up will meet the Maxwells.

Tic Tac Toy: Nashville area fam lands four million YouTube subscribers by playing with toys

A number of of the Addy’s and Maya’s faves

Colour: Pink

YouTube channels: Leah Ashe and Chad and Ve

Ice cream flavors: Strawberry (Maya) and cookie dough (Addy)

Exercise: Enjoying video games on iPods

A part of making Tic Tac Toy vids: “Opening the toys!”

Courses in class: Artwork and health club (as a result of, Addy stated, “day by day in PE, we play a recreation.”)

Video games/sports activities: Soccer (Addy) and tag (Maya)

Animals: Horses (Addy) and puppies (Maya)

Meals: Cake (Maya) and bubble gum (Addy)

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