what is wayn com used for

what is wayn com used for

Niche travel social network WAYN hits profitability, mobile apps on the wayIt’s been some time since we caught up with WAYN, one of many earliest social networks (so early they as soon as charged for entry). WAYN is a distinct segment social community which focuses on the youthful, aspirational touring courses. Amazingly, regardless of the recession, they’re nonetheless gap-yearing world wide utilizing WAYN to satisfy fellow vacationers, and there at the moment are 15.5 million registered customers globally.

Extra apparently, London-based WAYN has revealed solely to TechCrunch Europe that the positioning is now in revenue. And subsequent month it’s going cellular with an iPhone and Android utility created collectively with UK cellular social startup Rummble. WAYN customers will have the ability to verify in to locations, and Rummble will get entry to the WAYN person base.

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Though a form of MySpace/Facebok for journey, WAYN’s closest rivals are TripAdvisor (which personal Digital Vacationer) or publishers just like the Lonely Planet. However in contrast to content material publishers, WAYN has achieved this by tapping into nationwide nation tourism boards that wish to interact extra carefully with a social community. These have now turn out to be a profitable income. Vacationer places of work are promoting closely on WAYN as a strategy to lure travellers to their nations.

WAYN’s focus now could be making a ‘goals engine’ to sugest to customers the place they need to go subsequent and what to do primarily based on statements of intent of their standing replace (which might be linked to Twitter). A form of a Fb ‘Urged Associates’ however for journey. Some 30,000 actions now get get added a day, and a few 20,000 images are uploaded a day. A postcode database for 17 nations permits proximity matching.

The positioning has carried out Fb Join and generated 150,000 new customers that means. Subsequent up is permitting members to share content material throughout to Fb, together with design tweaks to simplify the positioning and pace it up.

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As well as WAYN just lately launched a separate standalone web site in a model extension, WAYN Courting. That is pushed throughout WAYN in an try and additional monetise customers. WAYN founder Pete Ward, Jerome Touze and Mike Traces have discovered {that a} important variety of WAYN members are single, therefore the courting web site.

However there may be one factor about WAYN that has left me puzzled. In keeping with the positioning, 60 p.c of of WAYN customers use it to make buddies whereas touring, so in different phrases, it’s not likely about your current social graph however about assembly new individuals. So that may in all probability account for why my WAYN account appears to be full of individuals I haven’t really met, or know. That is in all probability one thing that wouldn’t hassle a 20-something hitch climbing scholar. Me, just a bit.

WAYN acquired $11M in Collection A funding in the beginning of 2006. Ward and Touze and stay CEOs, Traces stays CTO, and though all three took cash out of the corporate at that time, they’re nonetheless there, making it occur, which matches to indicate the facility of incentivising founders this fashion. Since then they’ve appointed Simon Guild as new Chairman, ex head of MTV in Europe.

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